Verizon and AT&T plan on showing why consumers need 5G in new ads
AT&T shows how its 5G delivers fast download speeds, higher latency, and increased capacity
Craig Moffett, a wireless analyst at MoffettNathanson, says that everything is going T-Mobile’s way right now as the nation’s second-largest carrier is using its triple-layer cake 5G coverage (combining low, mid, and high-band spectrum to offer nationwide coverage with decent 5G download speeds.
While 5G download speeds will eventually be much faster than 4G LTE speeds, the fact is that the largest area of 5G coverage in the states is from low-band spectrum which travels long distances, but often delivers download speeds not much faster than 4G LTE. This is where T-Mobile’s purchase of Sprint last year was a big deal since it provided the former with plenty of mid-band spectrum that the other carriers are not yet using.
SNL’s Kate McKinnon is the current face of Verizon 5G
The survey also revealed that only 5% of those responding said that they are willing to pay more for 5G. The CEO of AT&T Communications, Jeff McElfresh, said that he has “always tried to soften folks’ expectations around 5G.”
While Verizon and AT&T have focused on 5G use in the workplace, both said that they will soon start advertising 5G from a standpoint of consumer use. Verizon’s current 5G ads, starring the talented Kate McKinnon from Saturday Night Live, focus on its current deal that will give consumers trading in a phone up to $800 toward the purchase of a 5G-enabled handset.
While that sounds like a sweet deal, it fails to show why 5G service is important and necessary for Verizon customers to have. Expect to see that in the next wave of 5G ads for Verizon and AT&T.