Amazon has the largest installed base of smart speakers in the states
CIRP says that over 50 million homes in the U.S. have at least one Amazon Echo device (over 20 million have multiple units) while approximately 23 million homes in the U.S. have at least one Google Nest/Home device (over 8 million homes have more than one). As for Apple, there are two million homes that host more than one HomePod.
In the U.S., the top four installed brands of smart speakers include Amazon at the top followed in order by Google, Apple and Facebook. Just before July came to an end, we showed you the top three smart speaker brands shipped in the states during Q2. The list shows Google on top (4,177 units, a gain of 41.8% year-over-year), Amazon second (3,364 units shipped, a drop of 31.3% year-over-year), and Apple third (2,460 units for a massive 180% increase).