Will Apple raise prices on the iPhone 13 series, keep prices the same, or reduce them?
Will Apple keep prices for the iPhone 13 series at iPhone 12 levels?
Apple could keep prices stable for all iPhone 13 models except for one
Or, Apple could decide to price the iPhone 13 line at the same price it now charges for the iPhone 12. This actually makes sense considering how well the 2020 phones have been selling. And Samsung’s price cuts make it harder for Apple to use the hike in chip prices as an excuse to raise prices. But what about Samsung’s aforementioned price cuts? Doesn’t Apple have to respond?
To check off all of the boxes, Apple could leave pricing the same for all models except for the iPhone 13 mini. This way Apple could continue to keep prices at a level that generates strong sales while still keeping margins high. Dropping the price on the iPhone 13 mini would give a boost to the one iPhone model that has been weak while still answering Samsung’s price cut with one of its own.