MediaTek takes the smartphone chipset crown from Qualcomm in Q3
This is not to say that Qualcomm couldn’t find a sweet spot for growth in Q3. With 39% of the market, the chip maker is the leading provider of 5G chipsets for phones and this is a market that doubled during the third quarter. Counterpoint says that 17% of all phones sold during the third quarter supported 5G. That figure is expected to rise to 33% for the current quarter that started in October and concludes at the end of the year. With strong growth in 5G shipments for the fourth quarter, Qualcomm does have a chance to take back the crown that MediaTek took away from it.
MediaTek is now the number one provider of chipsets to the smartphone market
Smartphone chipset breakdown by region
Gai also noted that, “On the other hand, Qualcomm also posted strong share gains (from a year ago) in the high-end segment in Q3 2020, again thanks to HiSilicon’s supply issues. However, Qualcomm faced competition from MediaTek in the mid-end segment. We believe both will continue to compete intensively through aggressive pricing, and mainstream 5G SoC products into 2021.”
Counterpoint Research Analyst Ankit Malhotra added, “Qualcomm and MediaTek have both reshuffled their portfolios, and consumer focus has played a key role here. Last year, MediaTek launched a new gaming-based G-series, while Dimensity chipsets have helped in bringing 5G to affordable categories. The world’s cheapest 5G device, the realme V3, is powered by MediaTek. Using his crystal ball to look into the future, Malhotra said, “The immediate focus of chipset vendors will be to bring 5G to the masses, which will then unlock the potential of consumer 5G use cases like cloud gaming, which in turn will lead to higher demand for higher clocked GPUs and more powerful processors. Qualcomm and MediaTek will continue to contend for the top position.”