Most users appear to understand the changes well and a vast majority of them are very concerned about being tracked. Unsurprisingly, most people see Apple’s new changes favorably. When asked specifically about the App Tracking Transparency feature, 65 percent said that they prefer seeing generic ads over being tracked between sites and apps for targeted ads. More than half of the respondents are fine with losing access to content and features they currently enjoy to avoid being tracked.
Interestingly, around the same percentage of the respondents would consent to being tracked ‘if that’s how the app delivers relevant content.’ 74 percent would rather have apps track their activities than pay for content and features that are free at the moment.
Only 39 percent of the surveyees said that they would be more inclined to allow familiar names like Facebook and Instagram to track their online behavior.
43 percent are open to being tracked by apps as long as developers are transparent about the data collected and their applications. That doesn’t give app makers a free pass as 57 percent of the participants said they won’t download an app that asks for a lot of personal information.
The social media giant will display a screen with information about its personalized ads. It will also explain how certain information is being used for a more personalized experience. The screen will be mated with Apple’s privacy pop-up.