Global Consumer Spending in Apps on Christmas 2020
Just as mobile games led the way in global app purchases on Christmas day (with Tencent’s Honor of Kings topping the category after ringing up $10.7 million in revenue), Games also were the most popular apps in the states on December 25th led by Roblox. The most popular consumer app worldwide on Christmas was short-form video app TikTok. Owned by China’s ByteDance, the popular app took in $4.7 million on Christmas.
U.S. Consumer Spending in Apps Christmas 2020
This year has been a record setting one for apps and games as more than $100 billion has been spent in app stores around the world for the first time ever. Even though Android handsets own approximately 85% of the global phone market, the App Store traditionally collects more more revenue than the Google Play Store.