What is Fitbit Premium and what does it offer?


(Cybertech) – Fitbit Premium is a paid-for membership service that uses your Fitbit data to deliver personalised, actionable guidance and coaching to help you achieve your health and fitness goals. 

The Premium subscription service is an extension of the existing Fitbit platform and it is designed for Fitbit users who want to get more out of their experience or find more motivation to make health changes.

Here’s everything you need to know about the service.


What does Fitbit Premium membership offer?

Fitbit Premium offers several extra benefits compared to the standard Fitbit experience, including Sleep Tools, Guided Programs, Workouts, Advanced Insights, Challenges and access to the Health Metrics Dashboard. There is also one-to-one coaching for an additional monthly fee.

Sleep Tools

Sleep Tools with Fitbit Premium include a Sleep Score breakdown to help understand where your sleep needs to be improved. There are guided programs to follow to help you wind down and fall asleep and there are personalised insights about your sleep on how activity and sleep impact each other.

Standard Fitbit users still get access to their Sleep Score, but they won’t be able to see as much detail, such as what your heart rate does while you sleep, for example.

Guided Programs

Guided Programs with Fitbit Premium are step-by-step programs designed to help you eat well, sleep better and move more. Each program lasts a few weeks and they all have check-ins and reminders to keep you accountable.

Programs include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content. There are over 15 step-by-step programs to improve sleep, nutrition and activity over one to three weeks.



Fitbit Coach was rolled into Fitbit Premium when the subscription service launched in 2019 under what was called Dynamic Workouts. Premium users get access to workout plans from Fitbit, as well as videos from Daily Burn, PopSugar, barre3 and others. 

Workouts available as part of the Premium service include things like Beginner Bodyweight, Core Crush, Get Moving, Intro to HIIT, Push Up Prep, and Yoga, among others. There are over 200 workouts – video and audio – available to Premium users, and there are also over 100 mindful sessions too.

Non-Premium users still get access to a variety of introductory programs, workouts and mindfulness sessions but not as many as Premium subscribers.

Advanced Insights

Fitbit Premium users get more advanced insights compared to those on the standard Fitbit experience. Rather than a sleep insight reflecting average Fitbit users for example, Premium subscribers will get personalised insights reflecting their specific sleep or activity.

They also get a Wellness Report of their Fitbit stats. The wellness reports have been designed in conjunction with physicians and they are part of Fitbit’s aim to help users get more personalised care, as well as help users with chronic diseases like diabetes, manage their conditions.

Advanced Insights will also connect your steps, active minutes, heart rate, sleep and wellness, as well as offer ways for you to improve. Those who have the Fitbit Sense will also get addtional stress management tools like Stress Management Score Breakdown.

Non-Premium subscribers get general insights about activity, weight, sleep and nutrition.

Challenges and Games

Though standard Fitbit users get access to Fitbit Challenges, Premium users get a few extra challenges.

There is a Custom Challenge option in the Premium package for example, allowing users to pick their metric (Steps, Calories, Distance or Active Minutes) and compete against a friend for a set duration – a little similar to Apple Watch Challenges. 

Other Challenges for Premium users include a Get Fit Bingo Challenge that is tailored to you and your activity. Each Fitbit Premium user will have a different Bingo card for example.


Heath Metrics Dashboard

Fitbit Premium users get access to the Health Metrics Dashboard that enables you to track your breathing rate, resting heart rate, heart rate variability, SpO2 and even skin temperature variation.

Those with the Fitbit Sense also get advanced skin temperature details, with minute-by-minute breakdowns. As mentioned previously, they also get advanced stress management tools.

Standard Fitbit users are able to track activity, weight, sleep and nutrition with their tracker or watch and see progress in the app but they don’t get access to the Health Metrics Dashboard in as much detail.

Health Coaching

Health Coaching is the final benefit of the Fitbit Premium service, but it costs extra a month on top of the Premium subscription. The idea is that Premium+ Health Coaching subscribers have access to certified health and wellness coaches to help them achieve a specific goal. 

The Health Coaching feature is designed for weight loss and diabetes management, as well as one-to-one guidance, expert answers and encouragement. Those who pay for Premium+ Health Coaching will not only get a personalised action plan based on their Fitbit stats, but data-driven guidance, one-to-one coaching and in-app messaging to your coach in the Fitbit app too.


How much does Fitbit Premium cost?

Fitbit Premium costs $9.99/month in the US, or $79.99 a year. 

In the UK, Fitbit Premium costs £7.99/month or £79.99 a year. 

Premium is available to any Fitbit user via in-app purchase.

The Fitbit Premium+ Health Coaching is available in the US for an additional $45/month. 

Is there a free trial available of Fitbit Premium?

Yes. The usual free trial is for 7 days, but currently there is a 90-day free trial of the service to get people active during coronavirus.

For those in the US, there is a 14-day trial of the Fitbit Premium+ Health Coaching subscription too.

Writing by Britta O’Boyle.


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