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When you talk about wanting to support a business by buying from it, you are most likely speaking of humble local businesses such as your farmer’s market, a quaint corner café, or perhaps a family business specializing in a certain trade. An international corporation such as Apple is probably the last company in the world you’d think of when wondering which business to support.
He explains that just like him, everyone should make a point of buying the latest iPhones, Apple Watches, iPads, Macbooks, et cetera. He even reminds you not to skimp out on Apple Care+—you’ve definitely got to have Apple Care+ on all your gadgets. And don’t you dare forget to subscribe to Apple One for Apple’s premium all-in-one service bundle, either.
“The impact on Apple of these actions may be minuscule, but I feel it’s the least I can do,” Lane proudly declares. “As a bonus, my wife and I get to own and enjoy the latest Apple products. In addition, by showing off our new acquisitions to friends and colleagues, we’ve probably helped Apple make some extra sales.”
Lane continues to urge everyone to “give back to Apple” (yes, he uses those words exactly), as it’s only right for them to do so as supporting investors.
We wonder if all this could be because Paul Lane has any vested interest in raising Apple’s stock prices? Nah, probably not.
September is the perfect time for “giving back”