Zuckerberg does a 180-degree reversal; says Apple’s ATT feature could actually benefit Facebook
Apple’s App Tracking Transparency feature will launch with the release of iOS 14.5
When Apple announced its plans last year, Facebook launched Facebook Shops and Instagram Shops. This allows companies to list products for sale on Facebook’s two most popular apps and help them sell directly via Facebook and Instagram. Today, Zuckerberg said that Facebook has 1 million active shops on its services with 250 million people using the Shops actively. The executive added, “Compared to the early conversations we had about how people would use this across Facebook and Instagram and our product, I think this is something that’s well on track to be something that’s going to be increasingly important to people.” He also said that Facebook “will be able to manage through” Apple’s planned privacy update.
Zuckerberg’s reversal was certainly a surprise considering how hard Facebook blasted Apple last year. In December, Dan Levy, Facebook Vice President for Ads and Business Products, told reporters that”Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses. Full stop.”